Our New Products

Our New Products

STITCH
SOMETHING
WORTH KEEPING

STITCH SOMETHING WORTH KEEPING

Made with fine threads using time-honored Chinese techniques, meant to be cherished.

Made with fine threads using time-honored Chinese techniques, meant to be cherished.

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Bespoke Emboidery

Bespoke Emboidery

Heritage luxury brand crafting slow‑made silk heirlooms that blend exquisite Chinese embroidery with British curation.

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Embroidery Kits Endorsed by Royal School of NeedleworkFounded 1872
Embroidery Kits Endorsed by Royal School of NeedleworkFounded 1872
Silk Embroidery Kit with a unique frame — Cherry (Long & Short Stitch) -Both Sides Identical Silk Embroidery Kit with a unique frame — Cherry (Long & Short Stitch) -Both Sides Identical

Silk Embroidery Kit with a unique frame — Cherry (Long & Short Stitch) -Both Sides Identical

£106.00

Silk Embroidery Kit with a unique frame — Pansy (Long & Short Stitch) -Both Sides Idential Silk Embroidery Kit with a unique frame — Pansy (Long & Short Stitch) -Both Sides Idential

Silk Embroidery Kit with a unique frame — Pansy (Long & Short Stitch) -Both Sides Idential

£106.00

Create Your Custom Embroidery Objects Create Your Custom Embroidery Objects DESIGN NOW

Create Your Custom Embroidery Objects

£890.00

Silk Embroidered Bookmark - Zodiac / Poetry / Floral | Royal Chou DESIGN NOW

Silk Embroidered Bookmark - Zodiac / Poetry / Floral | Royal Chou

£80.00

Objects made to Objects made to

Craft that carries meaning

Objects made tokeep, gift, and pass down.

Royal Chou started with a simple frustration: beautiful, meaningful craft was either locked inside museums or priced like heirlooms. Nothing existed in the middle—something you could learn, make, or commission with real cultural depth behind it. So we built a house where heritage techniques from East and West meet, and where anyone can bring a story to life through silk, thread, and time.

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Proven heritage

What we create for our customers

From bespoke commissions to museum-level embroidery kits, every piece is rooted in documented technique and made by hand. These are the types of works clients trust us with.

Trusted by Icons and Leaders

Worn by those who know. Celebrated by those who care.

CRAFT · CUSTOM · CARE

Made to your brief, finished by hand

Royal Chou pieces can be personalised to order — whether you're refining something from our catalogue or bringing an entirely new idea. We work with you to make it right before a single stitch is placed.

Choose from our catalogue or come with your own vision — we'll guide you from there.

1

Submit your brief

Images welcome

2

Receive a digital proof

Within 24–48 hours

3

Approve

one free revision included

4

Gift-ready & shipped

Worldwide tracked delivery

Monogram 7-14 days Motif & colour 14–21 days Made-to-order 21–35 days
Begin your custom order

We'll quote before production begins — no commitment until you approve

100% silk & Nishijin-ori brocade Hand-finished in our studio Proof before craft Worldwide delivery

Royal Chou Q&A

Shipping

We offer free standard shipping on all orders over £50. Standard delivery takes 3-5 business days within the UK.

Yes, we ship worldwide. International shipping costs and delivery times vary by destination. Please see our shipping policy for full details.

Absolutely! Once your order ships, you'll receive a tracking number via email so you can monitor your package's progress.

Personalisation

We offer custom embroidery, monogramming, and bespoke sizing. Our skilled artisans can add initials, names, or custom designs to most of our products.

Personalised items require an additional 5-7 business days for completion. We'll notify you when your custom piece is ready to ship.

Yes! For complex personalisation requests, we'll send you a digital proof for approval before beginning production.

Materials

We use only the finest materials including premium silk, organic cotton, and sustainable bamboo fibres. All our fabrics are ethically sourced and environmentally conscious.

Sustainability is at the heart of everything we do. We use eco-friendly materials, minimal packaging, and support fair trade practices throughout our supply chain.

Yes, we offer fabric sample sets for £5 (refundable with your first order). This helps you feel the quality and see the true colours before purchasing.

Care & Returns

Each item comes with specific care instructions. Generally, we recommend gentle hand washing or dry cleaning for silk items, and machine washing on delicate cycle for cotton pieces.

We offer a 30-day return policy for unworn items in original condition. Personalised items cannot be returned unless there's a manufacturing defect.

Yes, we offer repair services for our products. Contact our customer service team with photos of the damage for a repair quote and instructions.